No sympathy for the marketers having a hard time in “SocMed” – !

If I’m in my own “space” in SocMed world busily sending virtual panda’s to friends and playing mafia games and you’re BRAND get’s stuck in my face then I’m probably not in the zone for a $1997 course on real estate or thinking about buying that pot of Marmite.

Marketers have spent years developing referral networks at huge expense, and along come fifty, that are all pre-made and free…and now the so called pro’s can’t figure out how they work.

It’s simple in most cases – the horror of discovering that a beloved brand led marketing campaign actually doss close to sweet FA in an interpersonal environment scares the willies out of the uncool marketing crowd.

Here’s why. SocMed world is AN EXPERIENCE not a THING. The only way to enhance that experience is to add to it, not try to sell THINGS into it.

If someone has an excellent and super cool experience with or because of a product then it pops up on the radar. In Facebook world you can pop an add that relates to the content right next to the content, and in gmail too.

So what do the marketers do? They put an ad for a THING in there – !

If they popped a link to a cool experience in the mix that gave someone value and made them feel good hen they’d be capturing people into their funnels.

I know this works…like gangbusters…because I use Facebook exclusively to sell a Burlesque Show (Vivid Soda | Burlesque Revue, http://www.vividsoda.com) into a tight market in a town in the UK.

I figured this out by listening to a dude called Perry Belcher who posted and excellent video on YouTube – The recipe is right here: http://www.youtube.com/watch?v=zn1cspHx7DU