HEMA – an almost perfect viral page…

by wrightee on January 15, 2010

A great viral example – Hema.

Podcast – Capturing the Mood of Social Media

by wrightee on January 13, 2010

Measuring the pulse of a brand across social media networks is an interesting technical and human challenge that should be spawning a whole new set of industries… FT Podcast enclosed..

Dumb Quote of Week #2010/02 “Social Media – it’s not about the ROI”

January 12, 2010

I got another idiot sales pitch in the mail for another idiot conference about social media. This one’s a beauty..

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Google Gets Hammered – Nexus One’s New Horizons

January 11, 2010

I read with interest, and slight glee, that Google is being hit hard by consumer groups complaining that it should have telephone support for the Nexus One instead of the traditional Google way of email only.. Will the big G change consumer expectations across the board, or bend to demand?

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Writing a Real Plan – The Plan in Action

January 8, 2010

So … January.. snowed out in the UK. Nonetheless we find ourselves at the start of the big countdown year with a hefty list of things we can work on to grow the business.

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Don’t panic, it’s just the market – PPC swings and roundabouts

December 28, 2009

The holiday season normally spells more demand, but not always.. what happens when people don’t think, before they bid, before they drive..

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Negotiating – start high, it’s a brainer

December 15, 2009

There’s a reason that putting super high offers in as opening prices is a good strategy…

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OmniWriter (OmmWriter) for those creative writing moments

December 11, 2009

A teeny tiny minimalist creative writing application that might make you want to go and use the facilities more than textpad.

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Writing a RealPlan – Evaluating Opportunities

Thumbnail image for Writing a RealPlan – Evaluating Opportunities December 10, 2009

We’ve gone through the slog of identifying a zillion opportunities, now we have to figure out which ones are worth working on.. In this article I explain the simplest system used to rank and score your opportunity list as the most important step on your way to a RealPlan..

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Writing a RealPlan – Finding Opportunities

December 2, 2009
Thumbnail image for Writing a RealPlan – Finding Opportunities

Instead of the usual business plan that gets painfully written and dropped in a drawer, leaving just some thinking behind, I’m looking at how to write a plan that actually provides a step by step roadmap. Part One.

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